Zagorka brand is a leader on the Bulgarian beer market with over 100-year history. The brand’s foundations were laid with the creation of Dr. Kozhuharov’s brewing factory in Stara Zagora in 1902. Since then the Bulgarian beer brand Zagorka has always been brewed in one of the oldest breweries in Bulgaria, turned into the most modern and best equipped company. For this reason Zagorka is a symbol of long brewing traditions and unchangeable high-quality more than any other brand.
Zagorka brand is strategic in the company’s portfolio. It is positioned in the so called national premium segment. It generated about 50% of Zagorka SA’s profit.